{ "media_type": "text", "post_content": "Are all healthcare agencies finally doing away with the whole sup/group sup title? How does that affect you? I started in consumer and had no idea what a copy supervisor was when I started", "post_id": "5d3b4d8ed68434002b8d37d2", "reply_count": 8, "vote_count": 1, "bowl_id": "5ab3ee57f0c8af001310707f", "bowl_name": "Pharma and Health Advertising" }

Are all healthcare agencies finally doing away with the whole sup/group sup title? How does that affect you? I started in consumer and had no idea what a copy supervisor was when I started

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In my agency Copy sups are responsible for being experts in the brand’s content, data, claims, necessary balance, etc. We also manage people but aren’t director level. It’s more of a narrow type of management than an ACD role, and it’s often more science/regulatory expertise than creative expertise, especially for more complex drugs, like oncology drugs. ACD is more conceptual/high-level managerial than CS. Also, a lot of Copy sups I know, including myself, are older and have a lot of industry experience but aren’t interested in or don’t have the skill set to be director level. I personally have no interest in rising higher and I know others like me. Part of it is a form of job security- Copy sups are managers but are still worker bees, so the fact that we still bill grunt work helps us survive cuts. ACDs and above often no longer do grunt work so they’re more susceptible to cuts. Those are my experiences/observations, anyway :)

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We still have CS and GCS. It’s a bit of a worry if GCS’s are being swept up into ACD roles in agencies that are changing title structure... there’s already enough poor-performing/inexperienced ACDs in the industry...

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I agree, so why not do the opposite and say anyone below ACD is now considered Sr?

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We have them in our HCP group, but not in our DTC group. Weird

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Also, to answer your question, no, they aren’t. I’m continually bombarded with job offers, especially since I do HCP and have expertise in certain high-value disease categories.

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It means I’ll be called an ACD, so I’m down for it. 🙌🏻

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We still have sup and group sup levels, but most agencies have copy>senior copy>ACD. Doesnt matter as long as the money's there.

No my agency hired me as a SC when the career path was SC to ACD. Then they started hiring GCSs right before I was up for a promotion. Now I’m a GCS and am not even sure what the hell that means. Def should’ve stuck it out and stayed in consumer. 😂

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