Are any others struggling too with getting TV placements or is it just me? Are there any best practices? I used to reach out to the bookers, any other ideas? The anchor people seems to be not really promising.

like
Posting as :
works at
You are currently posting as works at

It depends on who or what you’re pitching, what your angle is, and who you’re trying to contact. Current covid-focus everywhere is a bit of a complication, to be sure, but...

how long have you been in your role - are you PR focused in house at Accenture, or working on behalf of clients? It’s well known that anchors and on air talent are not the contacts you generally work with (until you have an established relationship after multiple engagements), so some context here would be helpful in tailoring advice for you.

like

Thanks. Context is helpful. I think overall journalists and editors are really focused on immediate covid stories, but overall we are starting to see that shifting a bit to success stories, current state with predictions or implications for future wfh, etc. which bodes well for future pitching, at least?

The tricky part, IMO (agency, corporate reputation, manufacturing and healthcare background), is that autonomy and AI are complex stories that kind of have a lot to unpack on a good day. A lot of folks are worried they’re going to decimate union / manufacturing workforce - from production to transport and more - and i think most consider it as a strong nuance and tough sell to educate people otherwise... which means it’s tough story to tell these days especially, when the workforce has been so further hurt by covid. On one hand, Public perception might be critical of any good news story there; on another, it’s just really heavy education and reframing existing perception in a time where everyone is mentally taxed and without the brainpower to understand the nuance.

So, certainly not the end of it - definitely opportunity in the future. But just a few current ideas of why you may not be receiving any interest at this time.

smart

If I’m not sure who to reach out to, I’ll quickly call news desk. Tell them what I have in a few seconds and ask who the best person to reach out to is. Sometimes they’ll give you a name that’s not currently on your list. sometimes they’ll immediately transfer you. sometimes they’ll just tell you to send to news desk.

like

Agree with D1. I think it’s all about COVID right now. We always struggle to get TV placements, but have been pitching a COVID story and got placement on all of the nightly network news and morning shows in the past month.

Thanks all for the feedback/hints - super helpful, I appreciate the support.

Instead of going to TV first, do you want to sharpen the story with print and op eds etc? Then you need something attention grabbing to get broadcast coverage. Like a company that using this technology now and has the footage to use. Maybe even lean in to the fact that it will be a polarizing topic to grab the reporters attention.

Related Posts

like
like

Hello fishes, I've received an offer at Slalom Build as a Principal with a base salary of 170K + 7.5% annual bonus + 7.5% additional bonus spread across 4 quarters.

Are either the annual or the quarter bonus performance based?

helpful

What is current salary range in market for 7.5 YOE in SAP ABAP HANA?

like

How much hike I can expect with differentiating rating and progression from senior 2 to senior 3

like

What feels like crime but it's not

Applying for sick leave on Friday

likesmart

Is EY Tech Risk a good move? Currently an S1 feeling underpaid in MCOL at $86k with a few certs.

like

Anyone had success working out during lunch? Not sure how my manager is gonna feel about it

like

Anyone working at The Walt Disney Company or one of its subs? How frequently do they have you going in to the office?

like

Closing is scheduled for Friday, and client (buyer) just informed everyone (lender, lender's counsel, seller, seller's counsel, and us) that they decided to have another affiliate take title to the property. Never mind all the signature pages are sitting in escrow. It's these moments that make me hate transaction.

like

Has anyone ever made money through affiliate marketing and is willing to share how

likehelpful

Got offer from celsior technologies aka(pyramid consulting inc) 22 lpa yoe 3.5 tech stack java backend please share reviews about it i didnt find any Pyramid consulting Capgemini Infosys Wipro HCL Technologies

like

Alright ladies and gents.
Round 2. I’m willing to be the mediator here.
Women, men, gather around. Tell us your age, sex, location, and an interesting fact about you.

Post Photo
funnylikeupliftingsmart

Leadership books recommendations?

like

Does anybody have tips on how to go about requesting a mental health leave (FMLA) without burning all bridges?

I recently rolled onto a new project, but I just finally admitted to myself that my mental health is not good at the moment and I'm not able to support a demanding project.

Has anybody been in this situation? How would you navigate requesting a leave so soon after joining a program?

like
like

What will be the in hand salary if full 80c deduction is considered with old tax ..

Post Photo
like

Can everyone help me with in hand monthly salary for below.....please do mention the deduction you are considering

Provide your expertise to save on taxes either with investments or other means

Post Photo
like

Hi friends ., I asked 25 LPA as Fixed salary hoping to get 2 lakhs in hand., But she released offer 25 including PF,Gratury, Superannuation can I discuss now? Not accepted this offer yet.please suggest.

Post Photo
like

Interested to takeover a lease of any SUV/Crossover in Chicago area in next 1-2 months.
Make preference : BMW, Mazda, Toyota, Honda, Volkswagen (open to other options as well)
Months remaining : 12-24 months
PM in case of any leads!
TIA

like

Additional Posts in PR and Communications

Good places to work in-house in financial and professional services?

like

Started at my first agency 3 mo. ago. I’m doing great work on exciting clients, but I often feel uninspired and drained. Is it growing pains or is this the wrong industry for me? How will I know?

Rubenstein PR reached out to me for a position. How’s the culture? Any experiences to share? Plz and thx you!

When you think about “titans of industry” who do you think about and why?

like

Healthcare agency Social Media people -
Who is the best company you’ve worked with to support clients Community Management needs and be a partner/extension of your team?

like

Any advice on how to break into the PR world as an entry level candidate? What are employers/recruiters looking for? I’m open to associate and intern position.

like

Was impacted by the big tech layoffs. Looking for my next in-house role if anyone is hiring!

like

Hi ! Who’s at 3% in person in Atlanta this week!

like

Any insight on Ruder Finn? How is their healthcare practice? Is the work environment healthy? Typical VP salary?

like

What metrics do you report on? How do you do your reporting?

like

Fleishman or Weber for Healthcare?

like

Any recommendations on job boards to post on to find PR/comms talent? Currently deciding between PR Week and PRSA, and wondering if anyone has had success hiring with either (or another). Appreciate the insight!

like

Hiring for a change management/comms position at KPMG. Would prefer Secret clearance, less than 5 years experience. Contact me for more info. Great team, great firm, full remote. Range commensurate with experience, but entry level up to 125k.

like

Due to some recent client wins, I’m looking for some talented B2B PR SAEs, AMs and SAMs who are hungry to join an agency with opportunities for ownership and strong career growth. DM if interested.

like

Who are some good, small scrappy agencies in the digital space? Asking for an in-house friend

like

Seeing this across all social media platforms. How’s Edelman folks doing?

Post Photo
like

Has anyone worked in Norwegian Cruise Line corporate (not shipboard)? Thoughts?

like

CONGRATS to all the Silver Anvil nominees and winners - some great campaigns were recognized tonight!!!

like

Any good PR agency recommendations in Philadelphia? I work at a mid size agency in NYC now and looking to move cities.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal