Are art directors in charge of the creative strategy or is that the CD’s role?

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Planners/strategists are in charge.

CDs should try to have a say in it before the brief kicksoff.

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Strategists are responsible for selling a strategy to clients, creative directors are responsible for making creative that brings it to life. They two often work hand in hand. I have never heard of an art director leading creative strategy.

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CD’s... and strategists

Or if you’re unfortunate account people and clients.

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Rarely do art directors touch strategy

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