Are corporate manifesto spots ever effective?

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If there’s an idea there. Nike greatness. In the hands of a worse agency, it could have been a montage.


“Here’s to the Crazy Ones” was pretty solid


Lightning in a bottle. Ideas at that level are scarce. Amazing but also super simple. And once they’ve been done, it’s hard to do anything in that realm without appearing like a rip off.


They are effective in new business pitches and internal presentations. That's it.

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