Are CWs mostly tasked with fleshing out the details of an idea? (Especially since they’re the ones writing it up). Or is that just me?

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It happens that way sometimes if your AD isn’t carrying their weight. But that might not be the case for you? Ask them what they think about how it will come to life, or how they see the details of the idea, if you haven’t been doing that. They could be trying to give you space and may not realize it’s creating a burden. But yeah, some bad ADs do shrug off the heavy lifting onto copywriters.

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As far as figuring out how to explain it in a write-up, yes. But the idea itself my partner and I come up with the ideas together first. I will take figuring out write-ups and manifestos any day over being up until 2 AM before every presentation comping and building decks. I think ADs have it harder in a lot of ways.

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I kinda assumed that was part of my job bc it’s always been that way 🤷🏻‍♀️

This is my life always. My ADs just jump in at the end to comp it all up—concepts, any elements that bring it to life, etc. all fall of me. Not saying it’s right, but I feel like it is easier for them to let it fall on the writer when they don’t have to write it up.

Completely agree. It’s tough to figure it all out by yourself AND make it sound good.

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This is insane. It should be a fluid partnership. They need to understand the idea fully in order to build it out into campaign pieces and mock it up in a way that honors the intention of the idea. Ask them to sit down with you to write down the bullet points so you can “wordsmith” it into a narrative later. Sheesh.

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