Are ECDs getting big bonuses based on when campaign work sells through? A percentage of the overall business? How is that typically handled?

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Pitch wins get bonuses.

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I have generally negotiated percentage bonuses based on new business wins and growth of existing client accounts.

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@AD OP It’s not generally standard. One of the reasons I was hired was based on my new biz and account expansion track record. I’m lucky enough to have won awards too, but I realized early on that they aren’t what genuinely attracts clients and, thus, money. Focusing on the trench warfare of pitches made me rich way quicker.

Now I’m a client side global CCO through choice and not stressed in the slightest. And my employer... one of my past agency wins.

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That’s awesome. Thanks for contributing to the thread. So much of that side of the business seems veiled until you get to it. It’s cool to know what is working for people out there

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Overall business and meeting goals set by the organization.

Shareholders reap the rewards tbh.

Some agencies bonus their ecds off of awards, which is why they bust everyone’s balls over shitty case study videos for even shittier ads.

@ECD1
Was there a lot of negotiation or is this usually included as incentive? Is something like an ongoing % of the new business standard ... or is it a one-time % of salary bonus?

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