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Tried it once and the list sucked...I found myself on it!! I could have done that with a phonebook. Most people just wanted the free widget they were giving away. I will never buy a list again!!
In my experience, yes.
Edward Jones don't leave us in the dark. Where are you from, who was it focused on, how'd you find it, how much did it cost, what stock of paper was it printed on?
Target is 50plus exec with 401k making a job change, within 50 miles of our office. 350 names, $500. Email and phone. Formatted and ready to be screened by salesforce. Min $500k.
What's your source Merrill OP?
I have purchased several “targeted list” with no such luck. Way more luck in other areas of marketing. Maybe my list source just sucked