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Some are. But I don’t think all are. Saying this because I’ve received some copy tests here and there.
In Israel the high tech industry usually asks for a design test from designers. Creative directors are mostly meant to show their portfolios and discuss projects, but the high tech industry here are very focused on acquisition marketing which means the most of the time they would like to know that you know how to make sure that things like landing pages and websites convert well. So it ends up being more like a case study.