Are we living in the age of the CFO being on equal or great than equal footing with the CCO? Is this sustainable? Or a harbinger or doom?

likefunny
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It’s been this way since the 90s at least. CFOs are awesome by the way. Easily one of the most important leadership roles in any good agency.

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The suits won 3 years ago. This was only a matter of time.

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Damn and I just got my cat o’ nine tails from Amazon.

Can’t make your films if the lights aren’t on and the vendors aren’t paid.

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The CRO is on the rise as well, becoming a super important position at a lot of companies - heads of creative reporting to them.

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Run.

I think it’s always been there, it just might not have been as obvious a few years ago.

Martin Sorrell was a finance director when he left and bought WPP and repositioned it.

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CCO rules. CFO is for spreadsheets. Don’t be fooled by CFO who can pretend to have a fun conversation.

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Those spreadsheets are more important than you think, pal.

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I think we are. The big issue is that talent management is shifting too much to finance and away from department heads. Add to that the absence of serious HR heads.

smart

What’s a CR0?

Thanks

Perhaps I should rephrase. My intention isn’t to disparage the CFO or judge the role as its essential to day to day operations (and returning shareholder value) I’m just curious as to when their perceived institutional value became on par with CCOs

Honestly, as bottom line performance becomes more important than creative output, the CFO will be seen as equal to (if not, higher) value to the CCO. Maybe not by creative departments, but holding company leadership for sure.

likesmart

Ok. How about this. CCO is billable. Works on clients’ business and brings in new business. CFO is an overhead cost. Brings in no revenue and can only manage the revenue the CCO brings in. So the thought that they would ever have more or equal standing makes no sense in any scenario. Unless it’s one of those sinking ship holding company agencies that’s lost its way.

😅 touche’. But it’s still Droga people doing the finances here. We are lucky to have good ones who support the creative.

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