Arguing with a non-advertising friend of mine. Prove one of us wrong:

Do you think sex actually sells?

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If it doesn’t sell, why we need perfect people on ads? ;)

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I was working on a display campaign for a hotel chain and we developed a statistical model that showed the more skin in the creative, the better it performed...

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Were the hotel rooms hourly?

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It does but it’s not the only thing and not always the most effective way to sell

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Yes no question

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Yes but only so much. Advertising is about tapping into deep human desires. Sex is one of those, but it’s not the only one, nor is it always the most relevant one to the product or category.

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Ask someone from gen z and they’ll tell you no. They’re sick of it and see it as lazy

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Hard yes.

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It’s arguably the only thing that sells.

Yes.

Sure does

💯

Have sex with him/her and afterward see who has the most compelling argument

https://m.youtube.com/watch?v=XXtpIXam8nU

Sex a key human drive, of course it sells.

Outside of the food category, no.

Sometimes

I keep trying, but nobody ever pays me for it. I guess I’ll have to keep doing spec work. 🤨

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