{ "media_type": "text", "post_content": "Art director presents idea we were both tasked to do. The entire concept is mostly my idea, and has a key element that she did not like and almost refused to add. I basically pushed her to add it. It’s that part that the client actually loved, and when the meeting ended, everyone thanked her and congratulated her, and she said “thanks”without giving me a mention. Even our cd and account folks. Should i let it go?", "post_id": "610af07c395a100022ba05f7", "reply_count": 43, "vote_count": 3, "bowl_id": "591a223804ff130016b983f4", "bowl_name": "Copywriters" }

Art director presents idea we were both tasked to do. The entire concept is mostly my idea, and has a key element that she did not like and almost refused to add. I basically pushed her to add it. It’s that part that the client actually loved, and when the meeting ended, everyone thanked her and congratulated her, and she said “thanks”without giving me a mention. Even our cd and account folks. Should i let it go?

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Some people are just like that. It sounds like you, your partner, and your internal team aren’t used to thinking of the work as a team effort that the copywriter and AD are both responsible for creating (not to mention team members outside creative). But they can all change. Set a good example. When you’re credited for something, be overt about sharing the credit. Even if it’s something you basically did completely alone, you still were able to do that because your AD made it possible for you to do so, helped make it look great in the deck, etc. So make a bit of a show of saying “Thank you! I love that one also. It was a team effort, it wouldn’t have been the same without everything Lorena did to take it over the top and all the great work the whole team did to get us here.” I’ve done this and it works. Sharing the credit makes you look like the bigger person, so people will respect you more and your partner will want to get in on the action. And the whole team will be into the idea of sharing responsibility for good work. You’ll also benefit, too, you’ll get some credit for ideas you aren’t directly responsible for. If you have a better idea than someone else, their bad idea helped you get there.

likesmarthelpful

Yeah, i do this. Which is why i guess, i have a similar expectation of others.

It’s possible they may be praising her for making a good presentation, she should have said “don’t thank just me, it was a team effort.” It should always be “we”, and you should both be presenting together. When my teammate and I present, they present one slide and I present the next. If I were you, I’d just have a heart to heart about it, and let her tell you her perspective so you both understand each other. I’ve found that airing a grievance about a teammate on fishbowl means the team needs to work on communicating. Unfortunately, what you’re feeling now is what a lot of ADs feel when writers do most of the talking in presentations (especially ADs who can ideate well). Personally, I’ve worked with writers who: took credit for coming up with an idea I presented to them, treat me like I’m only there to design their ideas and make a deck look pretty, act like a CD when I bring new ideas to our brainstorming sessions, ideate by themselves bc they only wish to work on things they conceived, overwhelm me with executions for those ideas so I don’t have time to develop the others I’m passionate about, and/or only write for things they came up with while leaving things I came up with alone (so the write ups aren’t tight on my concepts when we present). Some ADs are stronger at ideation, some are better at design/execution, some can do both, and some can do all of that and write. I had a teacher that expressed that the best teammates are the ones who are able to sell their partner on an idea so much that the partner eventually thinks they came up with it. The same teacher later praised writers for ideas in campaigns without mentioning the AD. Some people in this industry think the writer does all the lifting for the ideas (even though they won’t admit it), and it’s usually ppl with a writing background. Good ideas can come from anywhere and anyone. If the issue is only that she wasn’t feeling the key elements leading up to presentation, be glad that she left it in. She now has a constant reminder that people like your executional thoughts. Ive heard of some ADs that only develop the stuff they want to present, leaving their teammate’s ideas to collect dust. If it’s a credit thing, I’d just talk to her casually about it, don’t let this fester in your mind bc it’ll build resentment and a bigger rift in the team. Before discussing it though, think about if she’s ever received praise from previous pitches. If she hasn’t, and it’s usually you that presents, have people praised you or the team? If this was a one time thing of her presenting, receiving praise, and not acknowledging that it was your input that sold it...I’d let the former slide and address the latter between the two of you.

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Just revel in the quiet satisfaction that she was wrong. It's all you really can do without seeming like a psycho.

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I don’t know what your options are other than letting it go. Doesn’t seem like the kinda thing worth fighting a coworker over.

likesmart

Try this, Moving forward, If they say who came up with an idea, just agree with your partner to reply always as team effort. No credit to specific person.

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CD and account should have addressed you as a team. When I present, even if the idea was all or mostly mine, I still use “we” and “us.”

likehelpful

Some good advice in here. Recapping the best of it: 1. Tell your partner in jest “hey, you at least owe me a beer after hogging all the credit for that.” 2. If and when they reply back asking if you were bothered by that, say no but that you like to think of the work always coming from the both of you, as a team. You take the credit together, you take the blame together. 3. Learn to shake that stuff off. If you plan on becoming a good CD, you have to get comfortable with giving others the credit for things you had a big hand in, building up other people’s confidence, etc. 4. Understand that your CD may already know/ think you don’t need the pat on the back but your AD does. They may have a hunch you did all the work already, and seeing you as a confident person who delivers regularly, they don’t feel the need to concentrate their praise on you. Enjoy the win! It sounds like only positive things happened for you.

likehelpful

Thank you, very insightful.

Are they a better presenter or what happened?

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Whenever I present I assume most people think we both worked on the idea.

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Why does this sound so contentious?

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If it was a big deal kinda meeting/idea, I would maybe call it out privately to my partner in jest and then make them buy me a beer or something. But that stuff happens all the time. Water under the bridge. Now if the same situation happens a lot and you feel someone is riding coattails and not pulling their weight somehow, but getting all the credit, different and bigger issue to perhaps face.

likehelpful

I would not do this. I don’t think there’s any way to broach this conversation without coming off as confrontational and making the other person get defensive. I would just let it go.

Why do you care what the client thinks?

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Then end every meeting thanking your partner in front of everyone for presenting your work so well.

funny

It would piss me off too. I believe truth frees us. Ask her why no mention of the teamwork, or sharing credit.

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Don’t let it simmer, the resentment can rise and affect your own creative ability. You want your energy going into the right places. Practice some conversational skills and bring it up. In my experience the person sometimes isn’t aware or when they’re presenting they’re so focused on selling that some courtesy or acknowledgement is accidentally overlooked. Also, this is the tricky one, try to not peg your value against praise from colleagues or clients. Dare I say industry blogs either. Understand your value and expertise independent of external factors. Good luck :)

smarthelpful

I've had that hapoen a lot because my partners had been more vocal or better at presenting. Can't you present? Can't you prep so you both have speaking roles?

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You should def help present and advocate for your voice to be heard. It’s not a competition, but if you are feeling slighted by your partner or team, then you’ve got to find a way to A. Address it with your boss or partner in a non-confrontational way or B. Make sure you have a larger seat at the table.

helpful

Circle back and do a victory lap with the important people in your agency.

funny

Nope. Remind her that you’re a team. You share the credit, always. Like Lennon and McCartney. ESPECIALLY when people are loving one particular part of an idea that you didn’t think of.

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You have to let it go. Maybe next time they’ll listen to you a little more quickly and that’s your reward. If not, and if this becomes a pattern maybe you let THEM go.

No, they aren’t necessarily a better presenter. They where just tasked with putting together the visual and deck [design]. So when she presents, it just looks like it’s her work. Client doesn’t really pay attention to the fact that a WRITER is also involved in the VISUAL concept.  I thought the internal team would be aware since they assigned me a task, but after the presentation they only congratulated her, and it just makes me wonder wtf

ACD4 you are spot on. As a young copywriter I was a bit of an introvert and I was often overlooked in presentations especially when working with extrovert ADs. But then I realized that each presentation has a beginning, middle and end. I always opted for doing the set up and the wrap up because it keeps you connected to the work and the client.

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