Art directors and other creatives who work in PR shops - what's it like? For those of you who feel like you have a lot of creative leeway, where do you work? And are any PR shops here hiring for an art director?

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I recently went back to advertising after a 2 year stint in PR. There's some pros and a lot of cons in my opinion. I was at a large agency (top 3) with a new creative department, so take my learnings with a grain of salt.

PROS
- Far fewer layers to deal with.
- Wide open briefs with no mandated media.
- Opportunity to be culturally relevant and timely.
- Dedicated PR team to get your work in the press.
- You'll own projects top to bottom.

CONS
- No appreciation or understanding of creativity and craft.
- Very few if any resources.
- You're selling to non creatives who will water down your idea before you sell it to the client PR team who will water down your idea before you sell it to the client brand team who will kill your idea for being off brand.
- Small budgets.
- Lots of social. Like. A lot.
- Extremely tight timelines.
- Everyone is a creative in PR. You're just there to help execute their vision (they honestly all think this way).
- You will be your own partner, CD, PM, and producer.

I learned a lot and would never tell a creative not to explore PR, but just know what you're walking into first.

Agree with Edelman 1. It’s a whole lot better than this at Edelman.

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What was your approximate pay every year from graduating college to now??
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2013-$65k base, $3k bonus
2014-$68k base, $4k bonus
2015-$72k base, $4k bonus
2016-$76k base, $5k bonus
2017-$80k base, $5k bonus
2018-$85k base, $6k bonus
2019-$145k base, $8k bonus
2020-$165k base, $20k bonus
2021-$170k base, $45k bonus
2022- $180k base, $100k bonus

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Folks at Accenture IBM DXC Technology Bosch Siemens SAP Sapiens , please refer me for the role of Azure data engineer in your company if they have openings.
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