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You’ve obviously never worked with a good one. And maybe you’re not very good yourself.
I thought that was our job?
You’re welcome
Or as some copywriters who think their ideas are geniuses and ignore the ideas of their partners.
Oh man we are all on the same team. Art directors suck sometimes, copywriters suck sometimes, and other times it’s great and almost perfect and people make great work. Stop with the generalized comment bullshit.
It’s called working with a partner. They don’t have to like all of your ideas. They’re not there to be your yes-man.
I personally love it when I spend all night mocking up my writer’s ideas but when I ask him to help me write up my ideas, he just doesn’t. And I get to do that myself. All because he thinks his ideas are better 🤗
@Creative Director 1 - That is a little presumptuous of you. What’s with the hate?
A few years into in my career, I realized I wasn’t giving my ADs ideas a fair shot. So when they pitched something I didn’t immediately like, I’d write it down and tape it to the wall, along with the ideas I’d/we’d agreed upon. Often, it just took me more time to see the potential in his ideas, versus the quicker read I had with my own. He later told me this made him feel much better about working with me. A team’s a relationship, so you have to work to nurture and improve it.
Sell your ideas to your partner like you’d sell to a CD. Their input is just as valuable as yours.
I’m a woman and I’ve always thought many of my ADs dismissed me and my ideas so quickly BECAUSE I’m female 🤷🏻♀️ but I see the other side of it 👍🏻
I wonder how many of these creative partners who dictate the “good” ideas are male vs female...
Because something tells me this isn’t an AD vs CW thing but more systemic sexism 😒
Women’s are proven to be better collaborators than men: http://www.co-society.com/women-better-collaborators-now-scientifically-demonstrated/
Is this me? only I never kill anything and let 100’s of ideas pile up in a deck
^True, ACD4, but the rest of us are here for the nuggets in the comments. And my CW kills my shit all the time...if it starts with a "Hmmm" instead of a, "Cool, I like it", it's pretty much dead to me. If I have to explain a visual to my CW...on the flip side, if I'm giving a, "Eehhhh...I don't know" instead of a, "Nice!" to a line, it's back to the thesaurus for her.
One time my AD and I were concepting lunch ideas. We thought the brief was simple enough - hot food - but man were we wrong. He killed every single idea I brought to the table without sharing any of his own. I get it. We're not always going to be aligned on what's good, but how are we going to find the right answer if all you're doing is telling me I'm giving the wrong one?
We missed our deadline and ended up eating ve ding machine cliff bars at 3pm.
Lol, If I didn’t experience this kind of dismissal from my male counterparts daily, then I might actually take your comment into account. Sry, bb
Cd3... I really don’t veer off topic. I noticed that out of the 3 specific instances mentioned in the thread before my comment, the pronoun “he” was used twice (my case included). The pronoun “they” was used once (og post) and the pronoun “she” was not used at all. That coupled with my personal experiences at my current agency, where I am the only female creative on the team, I just thought I would draw a few connections. Could I be wrong, sure. But I would be willing to put money on men dismissing women’s work far more often than the other way around. And I would also dismiss correlation of writers vs art directors since, I’m guessing, both are creative positions that have similar psyche.
Just thoughts, bud
Also, based on statistics, CD3, there’s a 97% chance that you’re a male and a 3% chance you are female/other (despite your politically correct usage of a neutral emoji earlier 🙄), so I’m just going to go ahead and say that, statistically you probably have no idea where the females in this group are coming from.
And well, if you are a female, I’ll eat my socks and pray that I never have to work for you.
CD1 is a NYC “don’t complain and get it done” kinda kid. Highly presumptuous. Probably amazing at what they do but horrible at everything else.
SAD2, maybe, just maybe, you’re getting dismissed by your colleagues cause you veer off topic and turn everything into a social justice offense.
Case in point, your original post.