As a copywriter, I’m about to apply to a job that is more in the strategist realm. The reason I want it is because I’m intensely passionate about the client. Any tips to help sell my writing experience as a strategist? Anyone make this change and want to share advice?

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show how every one of your ideas in your book is a payoff of and has a strong strategic foundation. and then be able to explain it.

helpfullike

Thanks!

Talk about your process and how you don’t just show up to execute ideas, but that you’re responsible for the insights as well (if this is true). Talk about how you establish tones for your work based on a great understanding of both product and audience and have examples ready to show the thought/ research process. This doesn’t seem like a reach to me if this is something you’re passionate about but be sure it’s for the work, not just the brand. Check the description to see if those roles are something you’d be down for pivoting to, because chances are once you get it you’ll be heading down the strategist route for a while, on other brands, too. Good luck!

likehelpful

Thank you!

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