{ "media_type": "text", "post_content": "As a copywriter with a solid strategic agency background: What’s the best way to find my niche? In-house? Deloitte digital? Regular agency? As I evolve into a senior role, I’m not sure how to leverage this. My two fortes are: Storytelling/scripts, headlines, and conceptual planning.", "post_id": "5eeb9ba0b597c0002a4e081f", "reply_count": 3, "vote_count": 1, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives" }

As a copywriter with a solid strategic agency background: What’s the best way to find my niche? In-house? Deloitte digital? Regular agency? As I evolve into a senior role, I’m not sure how to leverage this. My two fortes are: Storytelling/scripts, headlines, and conceptual planning.

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Also, is it a relevant skill to leverage? Or do i risk looking like a hybrid?

This sounds like a normal copywriter?

Fair point. Well, imagine a copywriter with experience doing ethnographies, using survey/mintel/statista software to understand segmentation, and with an ability to write a creative brief that offers the single value proposition in an explicit way and in the form of a non-witty headline.

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