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As a mid level creative would you rather:
- do a giant agency for a lot of money, or
- do a hippest small shop for very little money

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When I was a junior, a very wise CD gave me this advice: “You can only sell out once.”


If you’re mid level, I’d go for whichever offer comes with better accounts and a track record of consistently good creative work.

Problem with taking money for money’s sake is, you’re trapped in a job at a salary other agencies are unwilling to give you because your book is mediocre and uninteresting.

So neither of your two options spoke of creative output, but that’s how I’d make that decision.


I once had a CD tell me "If you're going to sell out, learn how to sell that."

I went in house and was miserable. The work was meh but I learned how to spin it into something that sounds amazing. Learn to do that.


Always follow the best work, that’s how you stay relevant in this business.

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