As account managers, establishing and reaffirming client expectations is a huge part of our jobs (Or at least mine). From the Client side, what is your experience with an AM correcting expectations after an AE said we could do something that we couldn't quite do?

Obviously better internal syncs need to happen, but how does the client see that? any personal experiences?

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I believe in transparency. I think it’s ok to come to a client and say something like: “I know my colleague said we could do this. But as we looked at it further, that won’t be possible. We can do X, Y or Z instead. I think we should do X. What will work best for you?” Do it fast so clients can also adjust the expectations they’ve set with their own leadership and make them a part of the process.

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