{ "media_type": "text", "post_content": "As an intern I’m starting to doubt my love for the industry. At first I was excited and i know I’m just an intern but everyday I feel super sad that i gotta go to the office and basically push pixels", "post_id": "5c5ce99b6c3f81001415bf6f", "reply_count": 11, "vote_count": 2, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

As an intern I’m starting to doubt my love for the industry. At first I was excited and i know I’m just an intern but everyday I feel super sad that i gotta go to the office and basically push pixels

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From someone 3 years in...it's not getting better. You're probably at a place where ADs are basically designers. Like me.

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The role of Art Director is being replaced with conceptual thinking designer. If you can’t do anything other than come up with ideas, as an AD you’re in danger. It’s not a quantifiable skill.

likesmart

Be patient and grateful that you have a job. It will get better, I promise. But I also promise that they never hand out dream work to interns. Keep pushing the pixels and appreciate the good briefs when they come.

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I’ll take a different view. It may be quite simply that you don’t like it, it’s not for you, or you’re not ready for the nuance of the role. You may find more excitement, working somewhere more active and hands on. There are a ton of related fields, photography, stylist, props or maybe in house fashion retail clients, they have big studios and need all kinds of people. You are young and there is nothing wrong with trying things out to find your niche.

likeuplifting

Starting a career is grueling and hard. Could be wrong but a junior position anywhere is going to kinda suck.

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Listen to your heart. Always.

likeuplifting

Not sure it's wise to give up on an Industry that has a tremendous amount of variation because of an internship experience. Seems like a premature move based on limited info. But we all have to push "pixels" sometimes. Usually more in the early parts of our careers.

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Exactly. OP, right now you're laying the foundation everything else will be built upon. Don't give up yet.

Go get a bound notepad and a nice felt tip pen. If you aren’t doodling ideas on a notepad, drawing thumbnails ideas that have copy hook, long before pixels ever come into play, then you are not on the path to being an art director. That’s where art direction happens. The rest is execution of somebody else’s idea

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How long have you been at it? Careers don’t deliver instant gratification (normally). You gotta grind, move, and be patient. Push those pixels better than everyone else, see where that takes you.

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It may just be the place. I was at a place that gave AMAZING chances to Juniors and am now at a place that only gives chances to ACDs. It's hard, but don't give up until you've tried a couple spots.

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