Q&A with Mike Bentley

As budgets get tighter and agencies become (hopefully) less silo-ed, do you envision account services and strategy merging in any way? Or are the functions they serve too different?

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The tendency is , I think , for things to segment and specialize. Strategy has several different flavors ( we could debate the wisdom of this ) and project and program management are nested in a lot of account management groups . This suggests a clear orchestrating role for account management coupled with their understanding of their client and their business. In short , no , I don’t think we should see hybrids . Economically compelling but not good long term .

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