{ "media_type": "text", "post_content": "As creative departments continue to devalue creativity, who would make it further in the average modern agency? A junior copywriter with an acting background or with a writing background?", "post_id": "5fa9db5e7f420a00293a2351", "reply_count": 17, "vote_count": 5, "bowl_id": "591a223804ff130016b983f4", "bowl_name": "Copywriters", "feed_type": "bowl" }

As creative departments continue to devalue creativity, who would make it further in the average modern agency? A junior copywriter with an acting background or with a writing background?

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Acting easy While writer would be getting imposter syndrome n wondering why they arent acknowledged for their hard work, Actor will act like a confident writer, go from show n tell to show n sell and then tickle the egos of the sensitive azz CDs around him, n hop up the career ladder like a brokeback yoshi on a mission—a mission to take Marios job n his wife too while making bank

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Great reply.

Writing. Because it means I don’t have to write it over for you

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Yeah I mean "the art of the pitch" has always been a thing but that acknowledged the idea behind the pitch mattered

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I’ve known quite a few copywriters who were brilliant actors in the presentations, but absolutely worthless when it came time to do any writing. I know who I’d rather work with.

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Copyspeakers~

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Psychiatric background

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Writing background, but if you have done stand up they’d probably think that was cool. There’s nothing advertising people look down on more than other advertising people.

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Trying to understand the context of this question. What do you want mean creative departments are devaluing creativity? Are there specific examples you’re thinking of?

With the shift to digital over the past decade clients prioritizing measurable results with one size fits all campaigns that strip away any semblance of a creative concept. For example, work shifting from tv spots with room for nuance and insight to banner ads that prioritize reaching the right person at the right time with a specific pricing offer over any larger idea. Since the playing field for ideas is less of a proving ground, one of the remaining ways to climb the ladder is your ability to sell. Meaning personality and showmanship have become much more important than they ever have been.

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Writing, although I thought you got some brilliant responses about Plan B as an actor, By the way, at 74 I'm actively involved in advertising and brand building, but when I get older I want to be an actor.

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Nice! The post animation looks good!

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Changed my company but it didn't update!

Testing a new post at 12:06PT 5.12

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How many first year analysts here started as interns? What did you guys do to get those jobs?

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14:36 gmt 😀

Post new user

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How great would office emojis be in this app?

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Part of the crowd. The briefcase doesn't show in post details though.

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Beyond 2 lines the text in each post card is cut off. I wonder how many lines in the comment section?

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new test post

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Not crashing anymore.

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How would I go about applying to other consulting firms? I'd imagine randomly applying online won't end up successful

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Has anyone thought about going back to school for something other than an MBA?

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Briggs & Riley backpack model - Advance or Activate

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Anyone else feel weird guilt for taking a break from work?

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Must be nice to be able to go home on Thursdays... - Sincerely, M-F travelers 💔

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Chances of breaking into MBB Strategy Consulting from Big 4 Risk Advisory without MBA ?

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