As Creative Directors does it matter what your online portfolio looks like?

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How you do anything is how you do everything

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The best ones don't even need a portfolio because they live on reputation. Or you can just search their name on creativity.

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I looked at an ex CD’s online portfolio earlier and it looked like Windows 98 - not obviously done that way as if it was Geocities, but just terrible design and UX. So possibly not?

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Of course it does.

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Yes. Definitely.

They do what they think is best which is sometimes embarrassingly wrong. Gotta stay up to date because it always mattwrs

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