As digital and social job responsibilities continue to merge more into each other’s territories, what do you think will be the most coveted titles in 5 years? 3 years? 1 year?

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I see it turning into two separate paths: Digital Specialists/Technologists/Campaign Managers, and Digital Strategists/generalists. I believe the latter will be more coveted and senior, but they will need to be prepared to know how to buy and speak to all forms of digital media, including ad formats, technologies and platforms. I think specialists will continue to be more junior but there’s likely room for highly technical, operations and analytics people to earn a path upwards for larger campaigns and department processes. My 2c.

likehelpful

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