As someone who follows the auto category, it’s been 6 months since BBDO “won” Ford and yet all I see is (solid) W+K work everywhere. What exactly did BBDO win? Feels... awkward?

likehelpfulsmart
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Weiden won the launch campaign and specific creative projects (the good briefs). Likely all they wanted.

BBDO won the global brand (the nightmare car work that only your CEO wants).

WPP is still involved too. There’s a lot to go around with Ford. Giant account. Like any car account, a lot more gets done than what we see on adweek.

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I mean, W+K won’t make enough to feed a bloated parent company but conveniently they don’t have one

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All this sounds about right 👍🏼

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Yeah, W+K got the creative side I believe...so in theory, that's probably all we will likely see as consumers

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