Advertising

Aside from the obvious financial factor, hypothetically speaking, would it really make a difference if Wieden lost Nike at this point given they do good work on just about every account they touch?

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works at

Not sure the point of this post or frankly why I am responding, but yes, of course it would matter.

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Sheer curiosity

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It would make more of an impact on Nike. All Their partner agencies would start working in fear like we all do for other untrustworthy accounts. If you’ve ever worked on Nike for a smaller agency you know there’s a certain level of respect you have for them because of their commitment to W+K that lets you bring better ideas and work harder.

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It will never happen. Because W+K would go after Under Armor or Adidas the second they lose Nike. And would make Under Armor the new Nike.

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Yes it won’t ever but that’s why this was merely a hypothetical thought

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