Asking for a strat friend. He was approached by a startup to build & design a 10-12 slide client-facing deck. Any advice on how much he should charge?

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Depends on what the deck’s about :) I would suggest she/he figures out how long the thinking will take, and how hard it is, then work out day rate accordingly. Sorry not to be more help, but the length of the deck is not a basis for determining its value. In fact, the shorter it is, often the harder.

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Thanks so much! This is helpful.

As a person who designed decks for agencies/pitches/brands.. I usually charge around 3-6K minimum for design only (depending on what it it, who it’s for, when it’s needed, etc)

also consider you prob need to purchase the images used in the deck. any videos? renders? do you have a copywriter?

DM me if you want to chat.

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Thank you!

Yea- if it’s a marketing plan it can cost 10k. If it’s a competitive audit, much less. Where in the company’s budget does this sit

rate x time should work.

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In my experience a start-up (depending on funding level) will typically pay nothing and offer equity or commission if applicable.
There are some unique moments and they’ll pay but it likely won’t be a proper day rate.
A tad cynical I suppose but start-ups are in a tricky $$ spot and need the most help.

It really depends. I have lots of startup clients. I def charge less than for huge brands. But they have budgets.

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