At my current agency, editorial comments are sometimes routed to account first (or sometimes at the same time). This has never happened at other places I’ve worked, though that’s only been a couple. How does it work where you are?

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Posting as :
works at
You are currently posting as works at

Do you work in healthcare?

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I know 🤮 I come from consumer too.

Generally aim to get creative edits first, and any account comments are secondary once changes are made. But when creative director's time is limited, accounts sometimes "filter" or "sense check" things before it goes to CD. Not ideal, but depends a lot on relationship with accounts.

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