At my wit's end here, I have a cafe to run even when it's impossible to get a halfway decent price on groceries (even at wholesale). And customers aren't about to pay $20 for a sandwich. What can I do

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You must create products that are unique and for which people would be willing to pay the price because they cannot find them so easily.

You have to make your products more desirable! It shouldn't be about a sandwich, it should be about the experience you provide to your customers. I'm not saying they will want to pay $20 for a sandwich, but they will be more likely to come back if their experience is memorable.

Make sure that your business can stay up to date with current trends and changes in the marketplace so that you can continue to offer what your customers want. This doesn't apply only to seasonal deals, also with fan favorites and old products that people would like to see back. It's all about making the customer happy.

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