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Good question. I’ve never had one and I’ve had Head of Strategy roles.
Same.
Coach
I've had two sign-on bonuses, both as partial compensation for waking away from bonuses from my previous employer. They're an executive level thing and they're a replacement not an addition. They don't function in the same way as sign-on bonuses in tech.
C-Suite / ECD but even then possibly not that often.
I’ve only ever seen it in exceptional situations. Like an agency is trying to poach someone who is due for a bonus or will lose out on some equity so the hiring agency matches.
I got one to make up for stock that was about to vest and an annual bonus that I was going to miss out on by taking the new job.
i had one as a senior strategist
I don't think it's a level thing as much as an industry thing? In strategy consulting I got a 25k signing bonus right out of grad school as a senior associate, and just got a job running a strategy team at an agency and didn't get one.