At which user behaviours should we pop up an exit intent overlay on cart?

like
Posting as :
works at
You are currently posting as works at

There is no direct framework for this. If I had to approach this, I would start looking at user flows.
What is the user journey that you expect users to perform. Product search > selection > cart > payment?


Observe the cart abandoners behaviour from the tracking data.
Find the common trends:
Eg. Are they looking/search for more product after adding to cart
If the cart conversion did not happen, did the user came back on the platform. What was the frequency?
Average to time buy a product based on the past success cases. Compare it with those of the cart abandoners

After this, you may also want to see the data of emails open rate from such users
To send nudges in email to influence their decision

Accordingly, you can define zones based on the behaviour and then trigger the exit intent overlay on cart.

P.S. my intent is to just give my thoughts here and allow you to proceed. Don't get started directly. You can improvise upon this and get desired outcomes. Cheers!

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