B2C MARKETERS…I’m after your views. Our marketing team (25 of us) are 95% b2c marketers. A business shift means we need them to contribute to the b2b strategy. I need to tackle some of the worries and concerns they have about this (after all, the same good marketing principles apply!), and wondered; what’s your perception of B2B marketing?

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I just transitioned from B2C to B2B and it's a much slower pace and a longer time building those client relationships and trust. Much fewer likes/comments etc on social media and far less leads, but if your strategy is right, your leads are high quality and will net you millions for years of work - as opposed to the quick fire marketing of B2C that nets you hundreds-thousands in shorter periods of time. I prefer B2B over B2C now and love building long term relationships with my clients as opposed to a month long campaign with an influencer who posts 5x and vanishes lol

In my opinion, B2B marketing is all about relationships. It's about building trust and credibility with potential clients, and then providing them with the solutions they need to succeed. It can be a lot more complex than B2C marketing, but it's also a lot more rewarding.

B2B marketing can be more complex than b2c marketing, as you need to consider the needs of another business. However, if you understand the buyer's journey and target your messaging correctly, you can still achieve success.

The same basic marketing principles still apply - you need to know your audience, create targeted content and promotional strategies, and track your results. B2B marketers should also be aware of the different buying cycles involved in B2B transactions. While consumers may buy something impulsively, businesses often take longer to make decisions and may require more information before making a purchase. As a result, B2B marketers must be patient and keep providing relevant content until the buyer is ready to buy.

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