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honestly I had no idea what I was doing when I started but there are a lot of great resources online that can get you up to speed on the best practices, check this one out: https://blog.hubspot.com/sales/sales-funnel
You can find some great videos on sales funnels all over Youtube. That's how I learned. Start with one strategy and test along the way.
These sales funnels books are top-notch: https://medium.com/@gauravkumar09/top-4-books-that-will-teach-you-everything-you-need-to-know-about-sales-funnels-b7d3b00df192. An excellent starting point, that's how I learned.
Honestly, I'm learning as I go...