been a media planner for about 2.5 years . My goal is to go into account planning/consumer insights. Talked to my director and he recommended market research to prepare me. Thoughts?

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Market research is a great foundation.

You'll be involved with new business that will expose you to a lot of different categories.

If you're good you will be invited to meetings which will also expose you to the sr level and execs at your agency which will help get you promoted faster then norm

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Sure. Not bad advice.

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