Been seeing a whole lot of these David creatives in NY. What do you all think of it? Too minimal or perfect? I can't tell, but I do know that it always catches my attention. I'm just curious to know if it does because of my design eye or if it has the same effect on others.

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Better than 90% of ads out there, sadly.

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Agreed. In the world of "put 3 paragraphs of RTBs on there," this is at least better than that.

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Minimalism isn’t the point here.
Confidence is. That’s why it sticks.

I remember when someone commented it was too expensive and they just replied “Yes.”
That is the strategy.

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this is how PE design looks like.

Probably a good ad, but I definitely don't like the product. They taste insanely artificial and don't "feel" as minimal as they're supposed to be.

I remember the ads, but not the product. My squint looking at this picture on my phone is the same as me looking at them on the train. 🤷

There is this.. https://techcrunch.com/2026/02/03/epstein-linked-longevity-guru-peter-attia-leaves-david-protein-and-his-own-startup-wont-comment/

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