Been tasked with putting together a category and competitive analysis for a client but our agency doesn’t have paid access to market research tools. Any tips/recos on how to put this deck together?

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Add a slide to the presentation with the subscriptions you’d recommend for next quarter!

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Moat.com free tools can give you a good sense of display. ispot and company YT usually show what is broadcast or equivalent ad units. Audio and print are a lot harder without tools

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Thanks. I also use moat but aside visual and creative I’m looking for more industry and category specific data..market insights that can be found on statistica or mintel but without paying for it 😞

What about Kantar or Path to Purchase? You could also consider doing social listening for #s that are relevant to your brand or category. There are also vendors like mobee or field agent if you need to get quick consumer data. Good luck!

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Does your media planning team have media vendor partnerships that they can request assistance if you send a concise request for the raw data?

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I understand completely because I worked for a small agency and faced this all the time. I would work with my media vendor partners to gather market related and media related data all the time.

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Other than obviously searching the internet hoping to find valid and trustworthy data.

Are there any free industry-specific enewsletters you can subscribe to?

Been looking but haven’t found anything yet

Spyfu might help worth expensing the premium account. But this only really helps for digital.

Sometimes trade publications in that category have data/reports. Work looking into what are the outlets for that industry and searching there

Ispot tv. Competitive creative

The respective companies investor relations content, like earnings calls and quarterly/annual presentations, contain a ton of free info on the landscape, the business and their plans. Also industry/financial analysts publish really valuable outlooks and forecasts on companies and their categories.

What category? Some industries have trade associations, newsletters, links to white papers, etc

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