Been trying to concept ideas to help stop the opioid epidemic, and who knew the solution was to just sue johnson & johnson for billions of dollars.

likehelpfulfunny
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I’m a recovering addict. Six years clean and sober today. Glad to help anyone concept!

likeupliftinghelpful

Congrats ACD2, that’s amazing! 😃

Also Creatives please stop concepting about this issue unless you’ve had an opioid addiction, someone close to you has OR you include people that have directly been touched by it. I’m tired of seeing juvenile, insulting and incorrect concepts around this issue. Stop with the gimmicks. People are dying. Your concepts aren’t helping anyone. And they are not winning you awards. Stop.

likeuplifting

Exec Producer 1 you do have a point, there are a LOT of cause-related campaigns out there that come across as offensive and out of touch. Maybe the teams that worked on them didn’t have someone directly affected by the issue, like you mentioned.

BUT I would still encourage my team to keep doing it. We need more people doing it, not the contrary The work sucks? Dig deeper. Go out and talk to people. Be EXTRA careful and respectful. Be humble. Ask if someone in the agency has gone through the issue. Become an expert on the matter. Then the work will get better.

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I lost both my parents thanks to opioids.
I hope everyone involved burns.

likesmart

I hope your campaign was an infomercial for oxy clean

likefunny

👆really sorry to hear that @AD1. It’s disgusting the amount of greed and loss at the heart of the issue. Id recommend everyone reading the book Dopesick if you want to get more familiar with the epidemic. Our clients gave us copies to read. Heartbreaking, but the tide of public opinion is turning, and people like Mike Hunter are starting to win a few battles. Hope it continues.

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Lawsuits don’t win Lions, homeslice.

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Just finished a project for this in the spring, I wiiiiish that lawsuit meant anything. Unfortunately those fines are a drop in the bucket for J&J and still didn’t touch most opioid drug distributors and manufacturers. So keep the ideas coming!

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Yeah but other states have tried and failed to win suits in court. I’d expect that 500 million dollar fine won’t happen in all 50 states

You will not solve this through some stupid advertising campaign. Move to the side and let CBD do the work.

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None of these lawsuits are gonna stop the crisis for a while.

It’s hundreds of millions, not billions; and they’ll recoup it in 12 weeks.

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