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Been working 2 years in agencies and the cons are outweighing the pros. How does one transition to client-side? Would you just look for copywriter jobs on LinkedIn, Glassdoor, et al?

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it’s harder as a creative - account and strategy are easier b/c clients need to manage their agencies. for creatives - look for a large client that does creative in-house. or maybe ecommerce sites (lots of copy that needs to be written). I worked at a travel website and we had a good staff of copywriters to work on hotel descriptions.

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Do you still want to be a copywriter? Copywriter client side seems terrible to me, but maybe I’m wrong? I’ve been thinking about client side as well but not exactly sure what role I would be qualified for...

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Clients love agency people, should be easy

I’m trying to go client-side too. I’ve been doing exactly what you said — scouring LinkedIn, Glassdoor, and some other job sites. I got an interview at one of my favorite companies that way. Got to the final stages but they ultimately went with someone with more client-side experience. The search continues. Good luck, OP!

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