Been working as a pharma editor for 15 years and have been rewriting bad and mediocre copy for almost as long. How can I put together a copywriting portfolio? How do I avoid copyright and confidentiality issues? What's the best portfolio website to put my stuff on (Carbonmade, Coroflot, etc)? I appreciate any advice you have to offer.

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Why not just tell the agency you’re at that you’d like to move to copy? If you’re willing to make it a lateral move and they have a need, they’ll probably say yes. My guess is they’d rather keep you than lose you. If they agree, then voila! Now you’re a writer...And solid pharma writers who understand science and can annotate/fact check are always in demand.


Smart comment. Also sorta points out the difference between consumer and pharma, there soo many skills that consumer writer don’t start with. The transition is harder than people expect. Nobody talks about annotations. In consumer nobody cares if you even understand the product...


Squarespace, and password protect certain work.


I suggest Wix or Carbonmade. Mine is on Wix. I'm actually creating a course right now that's designed to help people like you do this exact thing (while still enjoying Netflix and dinner every night haha!) DM'ed ya! :)


Lol I often ask pharma editors why they don’t become copywriters - 99% of the time they say thanks but no thanks - instead of having to crack the creative atom and burn the midnight oil every night they’re having relaxed dinners and watching Netflix...


I didn’t mean it as an insult- that’s just how I’ve seen it done, even when there are brand editors. They can’t w4w every ISI or their eyes would go numb. I honestly would love to work in shifts! Too bad it doesn’t work well for copy.


Are you a copywriter or a medical writer?

I know some shops treat them as the same, but one often requires a portfolio that shows conceptual abilities in addition to writing chops.

To answer the rest of question, whatever comes off as easiest to you that can also be password protected. Most creatives swear by Squarespace.


Real question. Why do so many pharma people password protect or not have books? You really think there’s an Eli Lily lawyer spending their free time searching vimeo for your spots? Just hide it from search results on Sspace and don’t use the brand name in the videos...? What am I missing?

@ACD1, they can stumble upon you by your LinkedIn, resume, the non-pharma portion of your portfolio, and by seeing your name on pharma/health award-winning work. On your resume, be sure to list the clients, categories, and brands. People will often look for creatives with category or client experience. Be sure you carefully guard your portfolio password. Ask people to contact you to see your pharma work. Helps you make new connections, too.


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