Before CR
Me: This moodboard is to decide a direction for the overall look & feel
Client: OK

After CR
Me: Any questions?
Client: Can’t you use more sophisticated font like Helvetica in there?
Me: 😕

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I'm not a creative, but I'm going to guess it's creative review.

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I want to vibe with you but I must ask a stupid question. What's a CR?

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Or client review. It frustratingly differs agency to agency.

Maybe try not using comic sans next time.

I’ve had the opposite, and far worse, outcome: “love that helvetica, that’s it, don’t ever change it!”

That’s why I recommend hand lettering the copy on these initial reviews. Only way to avoid the placeholder font affecting opinions of the work, for better or worse.

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