Beginner question- when you single bid a job versus triple bid, do you still have a creative call with the director before you begin the bidding process? Any other differences go be aware of? Thank you!

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Definitely still need to brief them in on creative, bid questions etc. Nothing process wise should change aside from it only being a single bid.

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Yes! The boards/scripts only tell part of the story. You also want to make sure that your one director is aligned with the creatives’ vision.

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This

And he or she still needs to generate a treatment.

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Thank you so much!

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Yes! You want to make sure everyone is 100% on the same page creatively before that official award. Do that call and get that treatment for sure.

I single bid when I don’t have time to triple bid. Or when the client or agency know exactly who they want to work with

Yes call before bidding and send bid specs after the call.

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