Media Wizards

Being asked by multiple parties on how to best serve paid social so that it can be better tracked by 3rd party analytics /attribution tools. Having discussions around serving via DCM. Thoughts?

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DCM will help you track clicks and impressions in a 3rd party tool, but that usually doesn't provide much more than you already get from Facebook. We use DCM as back up, but tend to rely on Facebook data because of the view-through conversions/page visits that the Facebook pixel allows that is more limited with DCM cookie tracking.

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likesmart
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You can bring data to the Facebook party but you can’t take it home with you. With DCM you will get impressions and clicks for the high price of paying DCMs adserving fees (depending how much you run)

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VIQ

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