Brand Strategy

Best holding company to work for / stay with / learn from? Dentsu, IPG, Publicis, WPP, Omnicom, other? Or are they all screwed.. Details on ur rationale / whys appreciated!

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I don’t think it matters because the agencies within those holding companies don’t share common process (save for tools, that everyone else has anyway) and won’t share you or let you rotate easily. Find an agency you like and move every 2-4 years. But if you’re still curious, here’s my take: WPP - stands for won’t pay people Dentsu - tends to prioritize media and data IPG - nothing different or stand out, but pretty diversified offering Publicis - pretty good benefits because they are French, but a bit ineffective Omnicom - nothing different or stand out, more of a network though Havas - rotten from the top down

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👆Agree Personally I hated Omnicom because I felt it was really profit over people but they are probably all that way.

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IPG is good to work for

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