{ "media_type": "text", "post_content": "Best places/reports for teen/gen z insights?", "post_id": "60facb74e97c38001cb7244f", "reply_count": 7, "vote_count": 3, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

Best places/reports for teen/gen z insights?

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just scroll through tiktok for 10 minutes

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Spotify Culture Next GWI YouGov Dazed: Era of the Monomass

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Mintel if you subscribe. Also Google “GenZ McCann” and you be able to download an executive summary of a report the insights team did this year.

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Virtue Worldwide recently put out a great piece on Gen Z parents

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GWI just dropped a report and new data points on this

Ypulse

Irregular Labs!

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