Best places/reports for teen/gen z insights?

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just scroll through tiktok for 10 minutes

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Spotify Culture Next
GWI
YouGov
Dazed: Era of the Monomass

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Mintel if you subscribe. Also Google “GenZ McCann” and you be able to download an executive summary of a report the insights team did this year.

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Virtue Worldwide recently put out a great piece on Gen Z parents

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GWI just dropped a report and new data points on this

Ypulse

Irregular Labs!

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