Best strategy line you’ve ever seen in a brief? (Nothing confidential please)

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Best insight ever. My agency doesn't believe strategy is important! Yay!

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Dog food - tastes as good as the mailman with half the fat.

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For a jelly brand in uk : the toy you can eat

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I gotta tell you guys the story behind that 'insight'. The 'planner' literally walked into this briefing and said 'hey. So we've sent this mailing list around 5 emails already telling them to download our app with the same creative message. It hasn't worked too well, people haven't been downloading. So here's the solution: let's send them another one of the same emails! And whatever we've been doing, turn it into a template so we won't have to do so much work about it in the future.'

I know it's a shitty email, like making a shitty banner but hey - banners have won cannes lions. That briefing made me rather upset.

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I posted a picture. Update your app to see it

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N/A

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Moms are busy

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Wut you guys takin about

Hahaha fcb1 love it

Millennials are into digital

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