Best way to measure reach/frequency these days across channels? Are most people utilizing neilsen, comscore or proprietary like omni?

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Best way to measure reach/frequency these days across channels? Are most people utilizing neilsen, comscore or proprietary like omni?

2 reactions

▸ Consulting Exit Opportunities

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a Managing Director, Performance Media 1

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Educate your client that reach/frequency goals are a weak metric and they should measure something more meaningful

5 reactions

7 months

Posting as :

an EVP, Media Director 1

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@Managing Director, Performance Media1, How can you throw shade at a metric when you don’t even know the campaign objective?

2 reactions

7 months

Posting as :

Omnicom Media Group 1

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I agree with you EVP, But MD1 has also a point... most of the times reach/frequency is merely a proxy and will be difficult to use as a valuable campaign goal. (especially since not all kind of impresions have the same value)

for the original question: without true single source measurement system there won't be a definitive answer when it comes to cross-channel performance in my opinion, only statistical models / panel based solutions.

but if by "channel" we mean digital channels, you might be able to measue a few of them together with an adserver like CM360. (not as fully/easily as before cookie regualtions came to existence)

7 months

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a Director 1

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Can you build audiences in one place like Neustar?

1 reactions

7 months

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Essence 1

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R/F seems to be a little bit of a red herring in such a fragmented media world.

7 months

Additional Posts in Media Wizards

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a Senior Associate

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What’s the typical accounting career path?

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works at KPMG

▸ Firm Benefits

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What happens to my FSA medical and daycare funds if I leave the firm? Is the remaining funding for the year billed to me? Does the plan just stop where it is?

a High School History Teacher

▸ Teachers

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My administrator recently came in for a performance evaluation. The kids were crazy, and I don't feel it was an accurate reflection of my work. What should I do?

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a Consultant

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How common are take come case studies? I will be getting one from a startup and will have 2 days to complete it.

1 reactions

a year

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a Consultant

▸ Big 4 Discussions!

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What’s a partner round in PWC india. Is it your typical HR round or its a tech round again?

It’ll be helpful if you can shed some light on this PwC India

Stack - ABAP

1 reactions

6 months

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a System Validation Engineer

▸ Tech India

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Hi folks,

YOE: 4.6

My CTC at Intel is 19.3Lpa(fixed) + 2.1Lpa(bonus target) + 5K RSU(3 years vested) + 2L joining bonus

AMD has offered 26.5Lpa( fixed + little variable) + 25K RSU(3 years vested) + 4L joining bonus.

Is this a good offer?

I have not yet completed an year at Intel(10months), I'm worried if I leave now, will it cause problem during rehire at Intel?

8 reactions

8 months

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works at Deloitte

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Visual Storyteller

Can’t take the cold 😅

3 reactions

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▸ Job Board - Advertising

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Truth Collective is looking to bring on a Senior Copywriter. We're an indie creative shop in Upstate New York with a lot of ambition, a non-clichéd vibe and a barn full of fun clients in beer, spirits, education, finance and public health. DM me your book and a note or apply on the site.

Senior Copywriter

truthcollective.com

4 reactions

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works at Insperity, Inc.

▸ Product Management

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Question for the group. All our PM groups have their own methodology for roadmap development. I'm trying to help establish a broad, generally used process that standardizes everything for all PMs to document, vet, then move forward. Looking at things like pendo/smart sheets/teams as tools. Does anyone have a broadly used methodology between different groups they are willing to share?

7 reactions

a year

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works at EY

▸ Consulting Moms

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Conversation Starter

I really need help to get myself ready to sleep train my baby. I had tough time getting pregnant and the birth wasn’t easy. I have PPA and my baby is everything. I hear conflicting advise particularly from gentle sleep training groups that sleep training hurts your baby mentally. Can someone tell me what works ? My baby is 5 months and I have to nurse to sleep every day . Wakes up every 45 mins to 3 hours through the night

2 reactions

▸ WITCH (Wipro/Infosys/Tata/Capgenini/HCL)

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Bowl Leader

We are run by teachers for teachers who are looking for a new challenge after dedicating time to the classroom.
We have a free job board with roles where we have spoken to the company and they would love a teacher on their team!
We are looking to launch into the USA and wondered if there are any teachers out there who have some advice?

3 months

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works at EY

▸ Consulting

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Best SPG or Marriott property near Niagara? Willing to stay in Buffalo, not willing to drive up to Toronto.

3 reactions

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an Associate

▸ Houseplants

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I got this prayer plant recently- ordered online (mistake) and I think it got a bit frozen between when the box arrived and when I got home (it’s about 8 degrees where I live). How do I nurse this baby back to health? Is it too far gone? I could propagate and try to start over.

2 reactions

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works at Wipro

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How many are planning to switch after receiving the hike letter ? 😉

2 reactions

Are you a passionate python developer who is looking for Job change ? Then this is an exciting opportunity for you,

Thoughtworks is looking for python developer to join the core tech team.

Fill in this Google form.

https://forms.gle/x8pJFxtqPpJHKmUF8

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a Vice President

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Anyone face the dilemma of feeling like you are best equipped to care for your children but are also unwilling to give up your career? What do you compromise on in terms of childcare?

9 reactions

a month

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a Senior Manager

▸ Big 4 Gossip

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Conversation Starter

Global Mobility practices PwC EY Deloitte KPMG Newco Which firm will lose partners this year and why do you think so? (Or do you know so)?

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works at EY

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What's the best move out of IT audit $$$-wise? 🙏🙏

1 reactions

4 months

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an Engineering Manager

▸ Tech

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Which one would you pick?? Uber $200k TC. Lyft $185k TC. Yes, it's between those two...I know that Lyft is a better ride experience/company image so is it the same internally tech-wise?? 1 YOE.

10 reactions

a year

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an Associate

▸ DMV connect

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Anyone else in this bowl who keeps chickens?

1 reactions

Additional Posts (overall)

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an Account Executive

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What’s everyone charging for commissions these days? 15% traditional, 20% digital, 25% Facebook?

3 reactions

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a Digital Supervisor

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So how screwed are we actually with Chrome no longer using 3rd party cookies starting in 2022?

2 reactions

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a Director

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Have a few planner positions open for a couple of award winning, top accounts in LA. These are not entertainment accounts.

Looking for top talent to work with some really smart people.

1 reactions

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a Digital Media Manager

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What shop is considered the most prestigious for digital media buying and planning? Complex question, there may not be just one answer, but which shops are turning heads?

5 reactions

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a Digital Media Manager

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Any opinions about working at Starcom (SMG) in London?

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an Associate Director

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Hey Wizards- do you have any resources that you rely on to pull estimated paid social media spend for competitors?

1 reactions

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an Assistant Planner

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Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

4 reactions

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a Media Planner

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How’s MullenLowe MediaHub’s office in LA? Haven’t heard much about their media teams/clients. Thoughts???

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a Senior Associate

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Do PMPs work for super niche audiences? It’s been a couple of years since I ran one. Any thoughts?

1 reactions

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works at Marcus Thomas LLC

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I’m looking to improve our trafficking process for digital and we currently use DCM. Anyone have any tips on what works well at their agency?

1 reactions

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works at 3M

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I was approached for a Media Director role at a local agency and the salary quote was “up to $115k”
That feels very low. Am I wrong?

2 reactions

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works at VSA Partners

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Having some interesting conversations about DSPs lately - what are you most frustrated with when working with your DSP partners?

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works at Facebook

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What would make webinars interesting and worthwhile to attend if you're already slammed in your day to day?

1 reactions

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a Digital Supervisor

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So has LinkedIn completely dried out for anyone else? Half the listings are “listed 1 month ago"

3 reactions

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a Planner

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How does one transition from planning to a more integrated planning/buying role? I'm still pretty junior with only 1.5 years in the game and my experience is only in planning. (Cont.)

1 reactions

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a Digital Media Manager

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Any special tips for interviewing for an associate director role? Trying to make the jump with a new agency. Currently a manager of about 3 years.

1 reactions

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works at St. John & Partners

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Anyone working on Programmatic Buying as their sole responsibility? If so...where do I find these heroes?

1 reactions

6 months

Posting as :

an AD Operations Coordinator

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Looking for job title ideas.My boss is letting me choose a new title for the unique work I've been doing.My work includes developing tools (coding) and using APIs to automate work and processes (cont)

1 reactions

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a Social Analyst

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I’m hearing people on my account are fudging metrics to show that we’re performing. A client is sus & holding 8:30am meeting tomorrow with that division. At big 4 hold co. Should I polish my resume?

2 reactions

Posting as :

a VP, Managing Director