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Best way to measure reach/frequency these days across channels? Are most people utilizing neilsen, comscore or proprietary like omni?

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Educate your client that reach/frequency goals are a weak metric and they should measure something more meaningful

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@Managing Director, Performance Media1, How can you throw shade at a metric when you don’t even know the campaign objective?

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I agree with you EVP, But MD1 has also a point... most of the times reach/frequency is merely a proxy and will be difficult to use as a valuable campaign goal. (especially since not all kind of impresions have the same value)

for the original question: without true single source measurement system there won't be a definitive answer when it comes to cross-channel performance in my opinion, only statistical models / panel based solutions.

but if by "channel" we mean digital channels, you might be able to measue a few of them together with an adserver like CM360. (not as fully/easily as before cookie regualtions came to existence)

Can you build audiences in one place like Neustar?

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R/F seems to be a little bit of a red herring in such a fragmented media world.

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