Better WLB exit, post consulting in Pharma Supply Chain (Manufacturing), or Pharma Marketing (Brand Management)?

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Supply chain will have better wlb than brand management. But brand management sets you up better for more career options long term, unless you just want to do supply chain.

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It is, especially considering brand and marketing limitations in pharma.

Supply chain is becoming more critical as evidenced by the pandemic and increase in companies operating “virtual” supply chains. That, cold chain, and clinical supply management are paths to senior director and vp level roles.

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IMO Brand management work is more fun in my opinion and in line with strategy & ops background.

Supply chain really depends if you’re starting at big pharma or biotech. If big pharma, minimal improvements to existing process. If biotech, constantly innovating to get it right.

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Supply chain, it’s at the forefront of the strategic vision in the most successful pharma companies and only amplified due to the pandemic

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Supply chain

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Supply chain, hands down

Which company?

Excellent responses thus far and thx all for the responses. It appears the unanimous answer to the initial qst about which has a better WLB, is Supply Chain. However, there’s some debate to an equally interesting qst, about which route better leads to more opportunities. Pre-Covid, I know Big Pharma spent more money on marketing than even R&D (leaving R&D to smaller Pharma & Biotech, companies, which they can just acquire. So the marketing answer (at least pre-covid makes sense). The question is now, post-covid, has the pandemic made supply chain more critical (hence more apt to lead to more opportunities) than marketing in Pharma Strategy? All thoughts are welcome.

@J&J I think the disconnect comes from how we look at marketing and strategy. Marketing initiatives are not strategy; they’re just tactics that anybody can execute. That’s my whole point about commercials, they’re just another tactic. I thought I said they’re outsourced to an agency and are tactical. You only market to consumers if you need to. The brand team is a great place to start and work on tactics, but there is very little strategy at first. You work there and it opens doors to get into strategic roles where decisions are made.

I’m talking about the commercial folks that are working with R&D to influence what patient segment to go after with your phase 2 trials. The guys who work with BD to decide whether this acquisition is a good fit and opportunity commercially. The ones who work with the strategy team to decide where to market your drug. These guys have years of commercial experience before moving into global roles (meaning strategy, not just geography). They’re not necessarily on a brand team, but they usually have that or sales experience. In your case, look up Vanessa broadhurst’s team and you’ll see the type of folks I’m referring to. These are not the same type of roles as brand team guy A who’s project managing an ad agency’s work or attending conferences to stand at branded booths etc. However, brand team guy is setting himself up for those roles if he’s interested. Again, not saying supply chain isn’t hugely important, they’re just downstream of most strategic decisions IMO.

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