Advertising

Beyond Nike and Apple, what brands that pay the bills do you dream of working on? I feel there are so few and so much award-winning stuff is done for pro-bono, scammy, side-project stuff...

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Burger King seems to be one of the few companies willing to take creative risks in marketing and seems like they might be fun to work on. Nike and Apple work is high quality craft but except for the occasional deviation (like the Kapernick campaign) it's not especially risky.

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@SVP MS OP Burger King? How would you live with yourself? Have you heard yourself say this?! 🤣😦🤣😦

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Anything that’s not owned by P&G, Nestle, Unilever or a major auto brand. So basically nothing.

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Parents was progressive

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Audi. They consistently do the best car advertising. And they’ve got big auto budgets.

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VBP does some good work stateside too.

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Any of the legacy airlines. Delta. American. United. Delta has the strongest work, as of late. Really love their transformed internal culture and the work W+K has done with them. They are real winners! McGarry Bowen has been doing okay with United and last I heard, CPB had American...but one of their most recent ads was trash and essentially bashing passengers. At this point, American needs the most work. But if I was any U.S. airline, I’d be focused far more on PR and brand reputation. Ads are just one part of their overall issue of really bad customer trust scores.

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I dunno, Munoz' stance on customer satisfaction was pretty alarming. Publicly giving up is... probably indicative of a company I don't want to work for.

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People think Apple Marketing is the dream, but not many folks get to do the dream work. Most just do the low level production work.

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Can you ask a more specific question ?

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REI. Seems like they're doing interesting things with data. Also National Parks Service, although they have zero budget. There's a theme here...

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Virgin Atlantic. I love the brand and I love what crispin did for them years ago...

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