Brand new startup, how do we think about social media?

We tried paid ads and it’s expensive so we want to acquire users through content marketing. It’s a product that helps people discover gift ideas - and it’s a web app.

What’s a good way of creating a social media strategy for it? Or is social media content marketing a good idea at all for early startups?

What are other ways to acquire early stage users?

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Eyes are expensive. And the right eyes are hard to find. Paid, social, influencer, and word of mouth are the main options. All take resources. I would look at your team and decide which one makes sense given the resources you have available (cash and time).

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Good advice! I’ll keep trying b

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1. If it’s a paid membership program offer free trials, but you have to nail the user experience and value prop.

2. Some may disagree with this one, but it’s still a valid idea. Try promotions using a platform like KingSumo to create viral giveaways to build your email list for email marketing campaigns.

3. Find a way to create self liquidating offers around your service/products. The intent of self liquidating offers is to cover the cost of advertising to acquire a list of potential customers, and have margin left over to expand your marketing/advertising budget. Plus, since those contacts took your offer you would be doing email marketing to warm/hot contacts for your service/product vs cold contacts.

4. Create evergreen marketing strategies using your content. Record YouTube content and repurpose that video into blogs, newsletters, and podcasts.

There are a lot of options. Get creative but absolutely start publishing. People won’t know you’re out there if you don’t tell them.

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Very interesting ideas here. Our product is an app where you can swipe through product recommendations for gifts. So we don’t have membership and it’s free.

Didn’t know about kingsumo but will do some research. It’s not a physical product so I assume it’s going to be hard.

I also need to research self liquidating offer.

Thanks for adding some ideas I can research!

I think this is tough to answer meaningfully without any additional insight into what your startup does! Can you share any more info?

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