Brand strategy is like cooking. Learning enough about the process / science then uncovering the ingredients from one culture or a cultural fusion, then deciding which ingredients are critical.

likefunny
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Can’t tell if OP is parodying planners who speak only in analogy or if OP is indeed one of the planners who speak only in analogy.

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Congrats on discovering edibles OP

likefunny

What, do you want a cookie?

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SD1 - that would be akin to digital strategy. It’s a thought I’ve had for a while especially the comparison between digital vs brand strategy - ie digital strategy is more like baking where you need to follow a recipe whereas brand strategy is more intuitive and tied to finding & incorporating a particular culture.

funny

I think you're trying too hard go come up with a metaphor

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I think good digital strategy is nothing like baking and in fact highly experimental.

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I liked the analogy! Clever. Planner here 🙈

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Hot take

Sounds more like alchemy

Heh. Natural high. I agree that it can definitely be experimental but there’s less latitude to experiment with core ingredients and measurements need to be precise otherwise the whole thing can fall flat

Oy, it can all fall flat anyway

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