Brand/graphic/visual/marketing designers…. Do we really need to go the route of UX/Ui for our growth? I love being a graphic /brand designer and been doing it for 10 years now and was to keep it up and move up. I see a lot of demand for it still but I wanna know, w all the tech and ai and canva and easy short cut tools…with everyone being a designer… do you think we fully need to hone on then path of UX? I have awareness due to working w other UX designers but prefer the brand side. Sound off!

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My 2 cents:

UX is totally different from brand and visual design. If you have experience in visual design and then you want to grow in that aspect of design, you can go the UI route. UI applies to a lot of the things you already know but in digital products.

But if you want to go the UX because you are truly interested, then go for it, learn and grow your design skills. Then you can apply to UX/UI roles which will still let you use your visual design skills. People coming from visual design have bigger chances to get UX/UI jobs because they already have a trained eye and the design foundations, so designs look polished and good.

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Not at all! At some point, there is a terminal job for every career path, and the only way to make more money is either management or job hopping.

Regarding Canva, don’t be afraid of or anti-Canva — embrace it. You can give your social and marketing teams a tool kit of assets to use instead of spending time making social posts and stuff like that. Make a robust tool kit with guidelines for them, and they’ll use them because it’s less thinking for them.

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Thanks so much for the responses! This really helps. Would also know how the transition from graphic designer to product or ux designer has been as well and what the steps are to Atleast have that under your belt!

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