Advertising

Brands with “in-house” agencies that still do all of their best work with external agencies: - Apple - Nike - Google - Target - Facebook - Walmart - AB InBev (Budweiser etc) - Verizon (continued)...

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Likely true. But the purpose of an in-house agency isn’t to do great creative work. It’s to get a reasonably effective message out there as cheaply as possible. Anyone who thinks it’s about great work is fooling themselves.

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likesmart
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Well if they still use agencies then they’re not a valid example...

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The conversation needs to be less about in-house VERSUS agency and more about in-house AND agency.

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likesmarthelpful
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💯 I’m in-house, i love it, am never going back, BUT we totally get the value of agencies. I really don’t want to overthink a TV spot for 2 months. There are people who are better at that and agencies aren’t going away for a those big impact spots. Also every brand is so different that we can’t make generalities. Social media is an incredible growth driver for some, others it’s email marketing, others referral programs. Brands can’t always afford your WK TV spot and they find other ways to grow until then. We don’t all work at Apple/Nike. Some creatives find purpose in helping a business grow and having numbers to prove it on a weekly basis, however glamorous and unglamorous it is. We learn a lot about growing a business and putting eggs in different baskets. It’s ok to enjoy that. .

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I’ve Worked at MAL and apple. Worked at Nike and WK. In house is a different beast when they are pitted against Agencies. Good work is good work no matter where it comes from. I’ve seen better work from in-house than from stellar agencies. Other way around too. Good work comes from the leadership taking creative risks with and placing talented workers in the right place. It doesn’t hurt to poach from each other. Ex. Apple to MAL to NIKE to WK and back to apple.

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likeupliftinghelpful
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@CD4, I’m an open book. But there are people on here that have been through similar work experiences. THey can better answer somethings I don’t know.

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Everyone is so focused on who’s done the most iconic/award winning TV spot. There’s a creative world beyond TV spots - and not everyone cares about them. Great work for others is different, and we need all sorts of creatives. I don’t work for a brand that can afford iconic work yet, we’re just trying to grow it to the next stage and it’s quite exhilarating. Having a huge impact on a small brand is great work to me.

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- Ford - Amazon - Hershey - P&G Brands What about in-house brands that do great work without an agency. I only have two: - Spotify - Squarespace Am I missing any?

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likehelpful
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ACD1 Not bitter they just aren’t that good. Many people out there blinded by hype.

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The shift is to in-house. Regardless if the work wins an agency industry award or not.

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likesmart
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We have gone pretty off topic here from the original intent of this post but hey. To answer your question I think it’s as simple as putting more checks and balances on award shows and including a mandatory level of proven effectiveness even at Cannes etc

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everyone here seems to have a very short-term view of the industry’s momentum. if you don’t see this as the beginning of a drastic shift in how agencies and brands work, then i hope you’re retiring in 5 years.

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- Edible Arrangements - Vistaprint - Brazzers - Sheri's Berries - Shenderovich, Shenderovich & Fishman, personal injury attorneys Ugh.... the list could go on and on!

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- Redbull - Patagonia - channel4 (in the UK) Not 100% agreeable to your list, I would exclude ford, amazon, Hershey, P&G brands, Facebook, Walmart, Verizon

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Wait what’s the criteria again?

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