Advertising

Brands with “in-house” agencies that still do all of their best work with external agencies: - Apple - Nike - Google - Target - Facebook - Walmart - AB InBev (Budweiser etc) - Verizon (continued)...

likefunny
Reaction Icon Like
Arrow Icon
works at

Likely true. But the purpose of an in-house agency isn’t to do great creative work. It’s to get a reasonably effective message out there as cheaply as possible. Anyone who thinks it’s about great work is fooling themselves.

Reaction Icon Like
likesmart
Arrow Icon

Well if they still use agencies then they’re not a valid example...

Reaction Icon Like
like
Arrow Icon

The conversation needs to be less about in-house VERSUS agency and more about in-house AND agency.

Reaction Icon Like
likesmarthelpful
Arrow Icon

💯 I’m in-house, i love it, am never going back, BUT we totally get the value of agencies. I really don’t want to overthink a TV spot for 2 months. There are people who are better at that and agencies aren’t going away for a those big impact spots. Also every brand is so different that we can’t make generalities. Social media is an incredible growth driver for some, others it’s email marketing, others referral programs. Brands can’t always afford your WK TV spot and they find other ways to grow until then. We don’t all work at Apple/Nike. Some creatives find purpose in helping a business grow and having numbers to prove it on a weekly basis, however glamorous and unglamorous it is. We learn a lot about growing a business and putting eggs in different baskets. It’s ok to enjoy that. .

Reaction Icon Like
like
Arrow Icon

I’ve Worked at MAL and apple. Worked at Nike and WK. In house is a different beast when they are pitted against Agencies. Good work is good work no matter where it comes from. I’ve seen better work from in-house than from stellar agencies. Other way around too. Good work comes from the leadership taking creative risks with and placing talented workers in the right place. It doesn’t hurt to poach from each other. Ex. Apple to MAL to NIKE to WK and back to apple.

Reaction Icon Like
likeupliftinghelpful
Arrow Icon

@CD4, I’m an open book. But there are people on here that have been through similar work experiences. THey can better answer somethings I don’t know.

Reaction Icon Like
Arrow Icon

Everyone is so focused on who’s done the most iconic/award winning TV spot. There’s a creative world beyond TV spots - and not everyone cares about them. Great work for others is different, and we need all sorts of creatives. I don’t work for a brand that can afford iconic work yet, we’re just trying to grow it to the next stage and it’s quite exhilarating. Having a huge impact on a small brand is great work to me.

Reaction Icon Like
like
Arrow Icon

- Ford - Amazon - Hershey - P&G Brands What about in-house brands that do great work without an agency. I only have two: - Spotify - Squarespace Am I missing any?

Reaction Icon Like
likehelpful
Arrow Icon

ACD1 Not bitter they just aren’t that good. Many people out there blinded by hype.

Reaction Icon Like
Arrow Icon

The shift is to in-house. Regardless if the work wins an agency industry award or not.

Reaction Icon Like
likesmart
Arrow Icon

We have gone pretty off topic here from the original intent of this post but hey. To answer your question I think it’s as simple as putting more checks and balances on award shows and including a mandatory level of proven effectiveness even at Cannes etc

Reaction Icon Like
like
Arrow Icon

everyone here seems to have a very short-term view of the industry’s momentum. if you don’t see this as the beginning of a drastic shift in how agencies and brands work, then i hope you’re retiring in 5 years.

Reaction Icon Like
like
Arrow Icon

- Edible Arrangements - Vistaprint - Brazzers - Sheri's Berries - Shenderovich, Shenderovich & Fishman, personal injury attorneys Ugh.... the list could go on and on!

Reaction Icon Like
like
Arrow Icon

- Redbull - Patagonia - channel4 (in the UK) Not 100% agreeable to your list, I would exclude ford, amazon, Hershey, P&G brands, Facebook, Walmart, Verizon

Reaction Icon Like
like
Arrow Icon

Wait what’s the criteria again?

Reaction Icon Like
Arrow Icon

Related Posts

Who else is going to the Mark Pollard & Julian Cole Mega Class in NYC this summer?

like
Reaction Icon Like
Arrow Icon

How do I find a high paying ($400K+) expat job? I’m $300K all in right now in the US.

like
Reaction Icon Like
Arrow Icon

Omnicough

likefunny
Reaction Icon Like
Arrow Icon

Strategies for managing working hours

like
Reaction Icon Like
Arrow Icon

Ironic

Post Photo
like
Reaction Icon Like
Arrow Icon

I’d like to get peoples’ opinions on the 2nd amendment. I am a gun owner and believe there should be more extensive background checks. I believe everyone has a right to own a firearm unless proven...

like
Reaction Icon Like
Arrow Icon

Planned a girls trip to Vegas, LA and SFO during first week of April. I live in East coast, do you guys suggest canceling my plans because of coronavirus?

like
Reaction Icon Like
Arrow Icon

Spicy political content

Post Photo
likefunny
Reaction Icon Like
Arrow Icon

Bad time to buy an apartment?

like
Reaction Icon Like
Arrow Icon

🐠 fam I need your help. GF and I got into a fight & we broke up. I went out w/ my friends that night and hooked up w/ a girl from the bar. GF came over the next morning to talk (CONT)

likefunny
Reaction Icon Like
Arrow Icon

Fish here who wants to get a boat in the next few years. Looking at a 40ft ish cabin cruiser to sleep on. Other than cliche sayings anything you guys recommend from experience. In NJ area.

likefunny
Reaction Icon Like
Arrow Icon

Public service announcement: if you’ve been chatting with a Mike from Accenture on the singles bowl - he’s cheating on his girlfriend for many months :)

likehelpfulfunny
Reaction Icon Like
Arrow Icon

Traveling in coach... to recline or to not recline?

like
Reaction Icon Like
Arrow Icon

For those who use iPad Pro, should I get the 256GB storage version or 128GB is generally sufficient? I won’t play games or do design work on it. Thanks!

like
Reaction Icon Like
Arrow Icon

Not consulting, but using smart minds resources here. Was in an accident tonight, fault of another party. Three cars involved, one rear ended another into us. She then fled the scene. (Contd)

like
Reaction Icon Like
Arrow Icon

Are there many F who are into kinks? I mostly run into vanilla :(

likefunny
Reaction Icon Like
Arrow Icon

What if George R. R. Martin get COVID-19 😲

like
Reaction Icon Like
Arrow Icon

What it's like to shop at Costco during coronavirus outbreak

like
Reaction Icon Like
Arrow Icon

Oat milk

like
Reaction Icon Like
Arrow Icon

Download the Fishbowl app

That was just a preview…
Sign Up to see all discussions
  • Discover what’s it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.
Share

Embed this post

Copy and paste embed code on your site

Preview