{ "media_type": "text", "post_content": "Brands with “in-house” agencies that still do all of their best work with external agencies:\n\n- Apple\n- Nike\n- Google\n- Target\n- Facebook\n- Walmart\n- AB InBev (Budweiser etc)\n- Verizon\n(continued)...", "post_id": "5d7290e9780807001dcab416", "reply_count": 79, "vote_count": 32, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Brands with “in-house” agencies that still do all of their best work with external agencies: - Apple - Nike - Google - Target - Facebook - Walmart - AB InBev (Budweiser etc) - Verizon (continued)...

likefunny
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

I’ve Worked at MAL and apple. Worked at Nike and WK. In house is a different beast when they are pitted against Agencies. Good work is good work no matter where it comes from. I’ve seen better work from in-house than from stellar agencies. Other way around too. Good work comes from the leadership taking creative risks with and placing talented workers in the right place. It doesn’t hurt to poach from each other. Ex. Apple to MAL to NIKE to WK and back to apple.

likeupliftinghelpful

@CD4, I’m an open book. But there are people on here that have been through similar work experiences. THey can better answer somethings I don’t know.

Everyone is so focused on who’s done the most iconic/award winning TV spot. There’s a creative world beyond TV spots - and not everyone cares about them. Great work for others is different, and we need all sorts of creatives. I don’t work for a brand that can afford iconic work yet, we’re just trying to grow it to the next stage and it’s quite exhilarating. Having a huge impact on a small brand is great work to me.

likeuplifting
Recent IconRecent

Likely true. But the purpose of an in-house agency isn’t to do great creative work. It’s to get a reasonably effective message out there as cheaply as possible. Anyone who thinks it’s about great work is fooling themselves.

likesmart

Well if they still use agencies then they’re not a valid example...

like

The conversation needs to be less about in-house VERSUS agency and more about in-house AND agency.

likesmarthelpful

💯 I’m in-house, i love it, am never going back, BUT we totally get the value of agencies. I really don’t want to overthink a TV spot for 2 months. There are people who are better at that and agencies aren’t going away for a those big impact spots. Also every brand is so different that we can’t make generalities. Social media is an incredible growth driver for some, others it’s email marketing, others referral programs. Brands can’t always afford your WK TV spot and they find other ways to grow until then. We don’t all work at Apple/Nike. Some creatives find purpose in helping a business grow and having numbers to prove it on a weekly basis, however glamorous and unglamorous it is. We learn a lot about growing a business and putting eggs in different baskets. It’s ok to enjoy that. .

like

- Ford - Amazon - Hershey - P&G Brands What about in-house brands that do great work without an agency. I only have two: - Spotify - Squarespace Am I missing any?

likehelpful

ACD1 Not bitter they just aren’t that good. Many people out there blinded by hype.

The shift is to in-house. Regardless if the work wins an agency industry award or not.

likesmart

We have gone pretty off topic here from the original intent of this post but hey. To answer your question I think it’s as simple as putting more checks and balances on award shows and including a mandatory level of proven effectiveness even at Cannes etc

like

everyone here seems to have a very short-term view of the industry’s momentum. if you don’t see this as the beginning of a drastic shift in how agencies and brands work, then i hope you’re retiring in 5 years.

like

- Edible Arrangements - Vistaprint - Brazzers - Sheri's Berries - Shenderovich, Shenderovich & Fishman, personal injury attorneys Ugh.... the list could go on and on!

like

- Redbull - Patagonia - channel4 (in the UK) Not 100% agreeable to your list, I would exclude ford, amazon, Hershey, P&G brands, Facebook, Walmart, Verizon

like

Walmart is laughable. So laughable.

Additional Posts

Posting from the top side.

Where is a new build???

like

Not crashing anymore.

like

Post for likes

like

But once again not posting

like

Testing a new post at 12:06PT 5.12

like

new test post

like

My company is now displaying!

like

Hhjjndjjffjjddjdh dndbbdndjjdjdndnnf dndbdhjxjdjd djdjhdjdjdjhdjndndndjdjdjdjjcncndjdjnd dhdjhdjdjdjhddhhd ghhhhhhh ghbbbbb fghhhhhhbh cvhhhhhhbhbb ghhbb. Hjnxnxndbd vsbdbddbbxbdbbd dbdhdhdjjxndnbdhdh

like

When your manager asks you to use only one data set and not another which leads precisely to the client recommendation he’s seeking. Anyone else feel guilty about this sort of thing?

like

Why doesn't the firm release salary band information to Employees? How am I suppose to know my future earning potential as I progress? Am I suppose to fly blind and hope the firm will take care of me?

like

Guys, I have my 3rd and final partner interview in a few days. I’m not qualified and I’m freaking out... please help by sharing tips and tricks

like

What household income would you need to be comfortable buying an 800k house? Assuming no other debt. Know there are many other factors besides HHI, just taking the temperature here

likehelpful

Do big4 firms have a role between SM/Director and Partner? I've heard Associate Partner but never come across it on LinkedIn or personal network.

like

My comp statement is up on DNet. Consulting | S&O | Manager. Shows merit raise (3.2%) and AIP (18.3%). Merit raise is same as what was showing on the hack on 8/15.

like

When the world's most unorganized manager hits you up with project requests at 10 p.m. that could've been delegated at 3 p.m...

like

At the end of my 1st round interview with McKinsey & Company I was told “have a nice day.” Is that a sign I’ll probably be hired? They said it in a really nice way. Maybe just formalities from here on out?

funnylike

If you plan to exit from your firm and start on your own as an independent consultant, will uncle D have any contractual obligations?

likehelpfulfunny

Recommendations for sunglasses for guys around 300$?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal